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Thoths by Ra

Thoth - the scribe, the interpreter, the creator of words - born from the lips of Ra... Thoughts and interpretations scribed by me...

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Inexplicable Influences

Learnings from the most unexpected of sources

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Past Series

Intriguing Insights
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Inexplicable Influences
Bias Binge Series
To BE or not to BE
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Courses And Certifications

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Ruta's books

The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

The Business of Choice: Marketing to Consumers' Instincts

Thinking, Fast and Slow

Marketing Unplugged: Spotting the elephants in the room

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Ruta Patel's favorite books »

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